How Inspirit Streamlined Open Enrollment with TruHu

When Open Enrollment began in September 2024, Inspirit needed a direct way to reach nearly 1,000 benefits-eligible employees across 28 locations in seven states. Sponsored by their carrier and enrollment partner, Inspirit was introduced to TruHu on the same day its pre-enrollment communications kicked off — an approach often taken when earlier outreach methods produce limited results. Over the next 10 days, Inspirit completed a core enrollment process that outperformed the prior year's results, despite having 30% fewer eligible employees.

The Challenge

• Large, dispersed workforce. Inspirit has nearly 1,000 benefits-eligible employees spread across multiple states and locations.
• Lean HR resources. A single HR professional managed the entire enrollment campaign, supported by a boutique broker.
• Indirect communication. Enrollment deadlines and announcements were mostly relayed by HR through managers, leading to potential delays and missed details.
• Late introduction of TruHu. After initial outreach fell short, Inspirit adopted TruHu the same day pre-enrollment messaging began. This last-minute but strategic move provided a direct communication channel to employees.

TruHu in Action

Working with the carrier partner's enrollment team, Inspirit used TruHu to deliver timely, targeted messages:

1. Early webinar promotion (September 6). A September 10 webinar announcement achieved a 40% click rate. A resend on the webinar day — targeting only those who hadn't clicked — boosted engagement to 67%.
2. Onsite enrollment reminders (September 11–17). While onsite benefits counselors met employees in person, TruHu messages resolved 250 contact errors and ensured all knew where and when to meet a counselor.
3. "ACTION REQUIRED" follow-up (September 19). After onsite enrollment concluded, 380 employees still needed to connect with a counselor. A direct TruHu alert labeled "ACTION REQUIRED" garnered a 52% click rate and increased counselor meetings.
4. Last-chance notification (September 26). With the final deadline approaching, TruHu reached the remaining 272 employees to prompt immediate action. This helped finalize enrollment on schedule.

Throughout the 10-day period, Inspirit monitored open rates and quickly corrected any new contact issues, giving employees multiple chances to enroll before deadlines passed.

Key Results

• High engagement. Among employees with valid contact details, 83% opened at least one TruHu message.
• Strong enrollment participation. Approximately 80% of the nearly 1,000 eligible employees met with an onsite counselor or took some form of enrollment action.
• Additional premium from last-chance outreach. Final reminders contributed to securing $14,188 in additional voluntary premium sales — highlighting the importance of consistent follow-up.
• Direct, efficient outreach. Reduced reliance on manager updates, establishing a clear and reliable communication channel to every employee through text and email.
• Fast time-to-value. TruHu was fully set up in under 30 minutes, even with a limited timeframe before official enrollment began.

Looking Ahead

Inspirit's eleventh-hour adoption of TruHu proved pivotal for reaching a large, geographically dispersed workforce. Real-time tracking allowed for quick corrections to contact issues, ensuring employees had ample opportunity to enroll or adjust information before the deadline. Seeing the positive results, Inspirit plans to use TruHu for additional communication needs throughout the year, confident that a direct, trackable platform fosters higher employee participation and satisfaction.